Software screencasts are too often long and boring.
You need to show your users how to use your app.
Sell them on it with a demo of a killer feature.
Yeah, we do that.
HowTube draws on over 15 years of television and
storytelling experience to make your video sing.
Planning on going it alone? Here are a few pointers you’ll find useful.
![C4[3]](gfx/tip_c4.png)
September 25-27, 2009, Mark was at the C4[3] indie Mac developer’s conference in Chicago, and gave a Blitz Talk entitled “Video and You” — a five minute, 20-slide guide to better screencasts. Download the slides.
Shoot your iPhone. If you need to make an iPhone screencast with every bit of tech the iPhone offers, the simulator may not be up to the task. Try this Super Mega Low Budget iPhone Demo Rig.
Write a script. You wouldn’t start filming a movie without a script, would you? You may think you know what you want to say, but writing it down will help clarify it in both your mind and in the the minds of your viewers.
![C4[3]](gfx/tip_3_point_lighting.png)
Three-point lighting. If you’re shooting live video of your presenter, learn the basics of lighting. Check out this tutorial on the three-point lighting technique. Bonus tip: How you light is more important than what camera you use.
Hey, we do this stuff for a living.
So you’re a Mac developer — hey, that’s awesome! We love Mac software. And we love to spread the word about things that we love. We bet you do too.
But, we also know that it’s a royal pain to put together a screencast that says exactly what you want to say, with no mistakes and just the right amount of pizazz. And really, wouldn’t you rather be writing code than stumbling around trying to get your video just so?
We’ve been doing this video gig for a long time, and we’ve learned a thing or two. We can help you focus your message, record and edit your screencasts, and give you compressed files ready for the web (or for embedding into your app).
Heck, we can even make animated graphics to clarify difficult concepts or do live video shoots — if that’s what your video needs.
Sound good? Let’s talk.
Want to see what we do — or just learn something cool? This is the place.
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